USAID CATALYZE MS4G: Strengthening Food Security and Water, Sanitation, and Hygiene (WASH) through Market-Based Approaches.
USAID CATALYZE MS4G is designed to benefit the Ethiopian people, build community resilience, and strengthen rural-urban linkages in the areas of food security and water, sanitation, and hygiene (WASH). MS4G uses a market system approach to address key food security and WASH sub-systems and the impact of economic shocks, including COVID-19 and political instability, by stimulating adoption, adaptation, broad expansion, responsive institutionalization, and scaling of approaches and business models to transform the lives of Ethiopians.
MS4G invests in developing strong relationships with private sector players, co-investing in inclusive business models, advisory services, digital solutions, and market-based initiatives that increase the resilience and sustainability of Ethiopian enterprises and employment for women and youth. The activities are designed to build institutional capacity, enhance knowledge and skill transfers through the youth programming initiatives, advance the business enabling environment, accelerate digital transformations, and scale best practices to increase productivity and quality.
