Improving the quality or coverage of products and services is often not sufficient to improve health outcomes. It requires changing the health-seeking behaviors of individuals, households, and communities, as well as the norms that underpin these behaviors. Social and behavior change interventions (SBC) seek to promote positive health behaviors by addressing factors such as knowledge, attitudes and norms. To be impactful, SBC must be actively embedded across a spectrum of health programs: family planning and reproductive health, HIV prevention, maternal and child health, nutrition, water, sanitation, and hygiene as well as emerging health threats and gender-based violence.
The USAID Health Service Delivery - Integrated Activity for Social and Behavior Change activity or “Chanje Abitid Moun pou Pratik Itil Ogmante Nan Sante” (CHAMPIONS), promotes positive social and behavior changes. The program aims to generate demand for health care, improve communication between providers and clients, foster family and community dialogue, and mobilize leaders to promote healthy behaviors. Empowering communities, families, and healthcare workers with skills and information enhances access to life-saving resources and high-quality healthcare services.
