Ivan partnered with two friends, Kevin and Kenny Soewondo, and set to work on a scheme to market Javanese farmers’ high-quality, distinctive coffee overseas. He learned that farmers can raise their revenue 10 percent by growing export-quality, premium coffee. The partners decided to focus on building the farmers’ skills, marketability, and environmental sustainability.

 “Our goal is to sell more coffee and increase the number of farmers we impact here in Indonesia,” said Ivan.

Partners Kevin Soewondo, Kenny Soewondo, and Ivan Hartanto at their office in Surabaya. Photo: Raymond Setiadi, USAID

Partners Kevin Soewondo, Kenny Soewondo, and Ivan Hartanto at their office in Surabaya.
Photo: Raymond Setiadi, USAID

Caption: Coffee farmers Aldi and Priyanto and coffee collector Andi at a coffee plantation in Bondowoso, Indonesia. Photos: Raymond Setiadi, USAID

Caption: Coffee farmers Aldi and Priyanto and coffee collector Andi at a coffee plantation in Bondowoso, Indonesia.
Photo: Raymond Setiadi, USAID

Caption: Coffee farmers Aldi and Priyanto and coffee collector Andi at a coffee plantation in Bondowoso, Indonesia. Photos: Raymond Setiadi, USAID

Caption: Coffee farmers Aldi and Priyanto and coffee collector Andi at a coffee plantation in Bondowoso, Indonesia.
Photo: Raymond Setiadi, USAID

Caption: Coffee farmers Aldi and Priyanto and coffee collector Andi at a coffee plantation in Bondowoso, Indonesia. Photos: Raymond Setiadi, USAID

Caption: Coffee farmers Aldi and Priyanto and coffee collector Andi at a coffee plantation in Bondowoso, Indonesia.
Photo: Raymond Setiadi, USAID

Belift’s coffee is processed and sorted at facilities in Banyuwangi and Surabaya, Indonesia. Photos: Raymond Setiadi, USAID

Belift’s coffee is processed and sorted at facilities in Banyuwangi and Surabaya, Indonesia. Photo: Raymond Setiadi, USAID
Photo: Raymond Setiadi, USAID

Belift’s coffee is processed and sorted at facilities in Banyuwangi and Surabaya, Indonesia. Photos: Raymond Setiadi, USAID

Belift’s coffee is processed and sorted at facilities in Banyuwangi and Surabaya, Indonesia.
Photos: Raymond Setiadi, USAID

Belift’s coffee is processed and sorted at facilities in Banyuwangi and Surabaya, Indonesia. Photos: Raymond Setiadi, USAID

Belift’s coffee is processed and sorted at facilities in Banyuwangi and Surabaya, Indonesia.
Photo: Raymond Setiadi, USAID

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Caption: Coffee farmers Aldi and Priyanto and coffee collector Andi at a coffee plantation in Bondowoso, Indonesia. Photos: Raymond Setiadi, USAID
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December 27, 2023

A Taste of Java: A Coffee Entrepreneur Re-Introduces True Javan Coffee to the World

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Resilient Coffee’s program helps companies like Belift expand their operations and purchase more coffee from farmers, spreading the positive impact among Indonesian farmers while protecting local forests.

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Women coffee farmers with a coffee bean sheller

Resilient Coffee: Climate Action and Access to Finance for Coffee Enterprises

Indonesia is one of the world’s leading coffee producers, but the changing climate threatens the livelihoods of coffee farmers. A partnership among USAID, Root Capital, and Keurig Dr. Pepper  improves farmers’ climate resilience and increases their access to financing to strengthen small and medium coffee enterprises in the global market.

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