Peru’s private sector has an important role to play in tackling the nation’s development challenges and in increasing public trust. This activity promotes a business approach that enhances companies’ profitability while simultaneously addressing social problems.
This activity centers around promoting an approach to business called Shared Value. The concept of Shared Value was first introduced in a Harvard Business Review article by Michael Porter and Mark Kramer, “Creating Shared Value.” They described “policies and operating practices that enhance the competitiveness of a company while simultaneously advancing the economic and social conditions in the communities in which it operates. Shared value creation focuses on identifying and expanding the connections between societal and economic progress.”
