This roadmap is a step-by-step guide for off-grid clean energy companies to identify and adopt strategies to serve female customers more effectively. The roadmap was developed by the Power Africa Off-grid Project following a pilot with Simusolar to develop a market-focused gender strategy (20 MB). The complete gender-focused market assessment and strategy resulting from the pilot is also available. The Power Africa Off-grid Project is grateful to Simusolar for its collaboration and willingness to share the lessons and tools in this roadmap.
By following this roadmap, your company can gain a deeper understanding of female farmers’ demands and challenges—distinct from those of men—in gaining access to productive use of energy (PUE) technology. This roadmap shows how prioritizing gender equality in business operations can increase women’s access to PUE.
