This activity uses a market systems development approach to strengthen the book supply chain in Rwanda and address the “business side of literacy”.

To become literate, children need access to reading materials, yet there is limited availability and irregular supply of reading materials in Rwandan schools and communities. This activity strengthens the ability of public and private market actors to collaboratively plan, manage, and supply books for generations of Rwandans to come, ensuring a culture of reading takes hold and thrives.