The Support to Media Reforms activity supports the creation of a sustainable regulatory environment for media development and for the further digitalization of society in an inclusive, sustainable and safe manner. The activity was developed in response to an agreement between the  Organization for Security and Cooperation in Europe (OSCE) and the Government of Serbia, which entrusted the OSCE with a key role in ensuring that Serbia’s ongoing media reforms are implemented in line with best international and European standards and in ensuring and supporting freedom of expression and media freedoms.