Project Kirana for Women (PK) attempts to break the barriers of economic exclusion for women micro-entrepreneurs in India. Developed through a partnership between USAID and Mastercard, and implemented by DAI Digital Frontiers and ACCESS Development Services, the project created an integrated set of interventions to overcome obstacles and impediments that women face while they seek to set and run their businesses. It aims to enhance social and economic empowerment of women by building their capacities to successfully own and manage operations of small retail (kirana) businesses, access financial and digital payment services, and strengthen their agency in household and business decisions.
Project Kirana (1) identified 2,500 women kirana store owners (2) provided inventive pedagogical tools on topics such as business and financial management, digital payments, accessing financial services and entitlements, promoting motivation for entrepreneurship (3) trained and supported women micro-entrepreneurs through multi-layer engagement tools for reinforcement and technical support.
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