On August 26, 2005, the Federal Register published the Final Rule titled, 2 PART 700—UNIFORM ADMINISTRATIVE REQUIREMENTS, COST PRINCIPLES, AND AUDIT REQUIREMENTS FOR FEDERAL AWARDS

The federal regulation officially requires all programs, projects, activities, public communications, and commodities to be "marked," or to visible bear, the USAID Standard Graphic Identity (pictured below) that clearly communicates our aid is, "From the American people."

A series of files with the USAID Identity,  used to "mark" program or project deliverables, and a listing of vendors who stock a supply of press sensitive and vinyl labels are also available on the branding resources page.

Contact your USAID Agreement Officer Representative (AOR) with questions not addressed in CFR 700.16, ADS 320, the Frequently-Asked Questions page, or the USAID Graphic Standards Manual and Partner Co-branding Guide.

Branding

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The USAID logo is the graphic representation of the U.S. Agency for International Development.

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Beneficiaries of U.S. aid receive billions of dollars of foreign assistance every year, often with little to no awareness that the assistance is provided by the American people. American aid is clearly one of the "good-news stories" overseas and yet too little attention has been paid to making that story visible.