To continue to streamline and improve communications across the Agency, the Bureau for Legislative and Public Affairs updated its message manual in June 2024. This version includes: (1) USAID’s communications framework and message triangle; (2) overall USAID core messaging; and (3) USAID communication priorities and concise toplines for each theme.
Our communication efforts aim to increase awareness and clarity about USAID’s work and how it advances global development progress and American interests. In all our communication products we strive to better tell the USAID story to engage audiences.
We invite you to use this document in your ongoing communications efforts and share as a resource with all USAID and partner communicators as appropriate.
Overview
USAID is the United States’ government agency that leads international development and humanitarian assistance efforts to partner countries globally. We are not simply an agency for international development, but an agency for inclusive development— broadening our coalition to include people from more diverse backgrounds and partners of all kinds to contribute to a shared mission. Our goal is to drive the Agency’s impact beyond its foreign assistance programs—Progress Beyond Programs.
We work together with individuals, communities, and countries around the world to improve everyday lives. USAID efforts provide humanitarian assistance, reduce poverty, strengthen democratic governance, advance economic opportunities, and help achieve progress beyond programs.
In the 21st century we live in an interconnected world. Our work benefits people around the world, including those in the United States. Many of the issues that we are encountering in the United States, like pandemics, climate consequences, and threats to the rule of law, are issues that people around the world are also facing. USAID’s investment in communities around the world helps achieve sustainable development progress, advancing our collective security, health, and prosperity.
