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Tuesday, May 21, 2024

Nguyen Thi Nhu Trang walks between the long, narrow rows of tea trees on her plantation, stopping to pluck the glossy, dark green leaves.

“Thai Nguyen produces the best tea because of the soil and the climate. Our teas are known for brewing a mildly bitter tea with a sweet aftertaste.” - Trang on the quality of Thai Nguyen tea. 

Trang's in-laws have cultivated tea in Thai Nguyen, Vietnam since 1977. In 2018, Trang left her position at Thai Nguyen University, where she had been teaching business for 10 years, to apply her business expertise to her family's farm and formally establish the Son Dung Tea Cooperative.

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How a Vietnamese tea cooperative expands through e-commerce
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May 20, 2024

Digital but Steeped in Tradition

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How a Vietnamese tea cooperative expands through e-commerce

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Ms. Trang inspecting tea field.

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The U.S. Agency for International Development’s (USAID) Improving Private Sector Competitiveness project removes policy, market, and firm-level constraints faced by SGBs, including those owned or led by women and vulnerable populations. In doing so, USAID is expanding economic opportunities in Vietnam—for domestic and foreign firms. 

Improving Private Sector Competitiveness

The U.S. Agency for International Development’s (USAID) Improving Private Sector Competitiveness project removes policy, market, and firm-level constraints faced by SGBs, including those owned or led by women and vulnerable populations. In doing so, USAID is expanding economic opportunities in Vietnam—for domestic and foreign firms.

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